Online stores

A store makes money when the customer finds the product quickly and completes the purchase without obstacles. So I start with the buying path and performance, not with picking plugins. The store can run on an existing platform or on custom code — I recommend what fits your scale and plans, not what happens to be easier to deploy.

What actually drives sales

How fast product pages load, filters that make sense, a clear basket, a phone experience as good as the desktop one, images in modern formats instead of files weighing several megabytes. These things are measurable — and they are what I fix first.

Integrations

Payments, couriers, warehouse systems and wholesalers, invoicing, marketplace connections through BaseLinker. One stock level instead of four databases that disagree with each other.

After launch

A store is not a project that ends on launch day. What follows is technical care, analytics, testing changes in the basket, and campaigns that bring traffic to an already working purchase path.

Who it is for

• Companies moving sales from marketplaces to their own store
• Stores that have outgrown their current platform
• Manufacturers starting direct sales