Web design

Designing a site is not only about how it looks. What matters is what appears in the first second, how fast it loads on a phone with weak signal, and whether the visitor can easily do what they came for. The visual side should serve that, not fight it.

Speed as part of the design

Images in modern formats, fonts served from your own server rather than someone else's, the styles for the top of the page built into the code. The result: the first content appears in a fraction of a second rather than after three.

The phone as the starting point

Most visits come from phones, so the design starts at the narrow screen. Large touch targets, readable text sizes, forms you can fill in with one hand.

Coherence instead of patchwork

One set of colours, corner radii and spacing across the whole site. Every new element is built from the same pieces — so the site looks like one thing rather than several templates glued together.

Who it is for

• Companies whose site was built years ago and now shows it
• Clinics, venues and places where first impressions count
• Brands that need a coherent look across the whole site