Akodent dental clinic

The strategic challenge

Dr Karina Kozłowska's practice was competing with larger clinics in Grodzisk and Mszczonów and losing patients before anyone had a chance to find it. The site from 2014 was unfit for how people search today: it did not work on a phone, so Google left it out of mobile results, it carried no markup in its code, so it never appeared in local results, and it had no content to give it any standing at all. A patient looking for a dentist nearby simply never came across this practice.

Solution architecture

• 13 pages on procedures — every treatment (implants, orthodontics, prosthetics, surgery, microscope root canal treatment) got its own page aimed at specific queries carrying the name of the town.
• 12 guides on complaints — bruxism, toothache, bleeding gums, fear of the dentist, white spots after braces, a child's first visit. The texts were drafted with an AI model, but the dentist checked and corrected every one — so the patient gets a reliable answer rather than mass-produced copy.
• A full set of structured data (local business, medical clinic, questions and answers) — Google shows opening hours, the phone number and the map directly in results and admits the practice to the local carousel.
• A site installable on a phone — the patient adds the practice as an icon on their home screen, so the next visit is one tap rather than another search.
• No licence fees — no content management subscriptions, no dependence on a supplier, the practice owns all of it.

The result

• Visibility in search across the full range of queries that never mention the practice by name — the patient reaches the site while still describing a symptom, which is earlier than competitors bidding only for purchase-intent phrases.
• More clicks from results thanks to the markup and the Google card — the patient gets the phone number without even opening the site.
• Growing reach — every guide opens the practice to dozens of further symptom queries that competitors without such content cannot serve.
• Lighthouse: performance 98, accessibility 100, SEO 99 — hard technical results that feed into Google rankings and lower the cost of any future advertising.
• No recurring software fees and no external libraries means a predictable cost of ownership and no risk that a change at someone else's supplier breaks the site.